Pricing
Margin vs Markup: The Difference (With Formulas & Examples)
Margin and markup use the same two numbers — cost and price — yet give completely different percentages. Confusing them is one of the most expensive mistak…
Read guide →Practical, no-jargon guides on calculating gross profit, the difference between margin and markup, industry benchmarks, and improving your profitability.
Margin and markup use the same two numbers — cost and price — yet give completely different percentages. Confusing them is one of the most expensive mistak…
Read guide →Gross profit margin is the single clearest measure of whether your pricing works. It takes two numbers and one formula — here is exactly how to calculate i…
Read guide →There is no single 'good' gross profit margin — a number that is excellent for a grocer would be a disaster for a software company. Here is how to judge yo…
Read guide →Margins are shaped by how a business creates value. Here is a practical benchmark table across major industries — and the reason each one looks the way it …
Read guide →Improving margin is more powerful than chasing more sales — a few points of margin flow straight to profit. Here are nine levers that actually move the num…
Read guide →'GP' just means gross profit — the money left after the direct cost of what you sold. It takes one subtraction to get the amount and one division to get th…
Read guide →Get gross profit, margin and markup in seconds.
Open the GP Calculator